SM Philippine Fashion Week Spring/Summer 2011 Collection

Last October 26, 2010, I got invited along w/ John Robert Powers - Alabang Directress, Monet Ibañez to witness the unveiling of SM Department Store's Exclusive Philippine Fashion Week Collection. I was running late since hailing a cab in Ayala, Makati during rush hour period is next to impossible. Good thing my mom was around to save the day. The Wonder Woman that she is, my mom got me a cab and we basically sped off to SMX Convention Center to catch the fashion show.

Me, Ms. Monet Ibañez, & Mr. Jem Ariño

We were sitted on the third row seats along with Mr. Jem Ariño, AVP Marketing of SM Department Store. The runway was a serial of elevated platforms, designed to showcase the collection in all angles possible.



Jennifer Barrientos in a loose sleeveless silk dress.

The show started with the ladies collection. It was basically comprised of Casual, Party, & Cocktail dresses in achromatic and spectral colors from Alexane, Soiree, Studio, Cococabaña, NY Square and others. The simple mixtures of layers and one-piece dresses worked really well with the choice of accessories - earrings, necklaces, bangles from WWW. The models looked more sexy and confident on the catwalk, carrying stylish hand bags, wearing cut-out platforms, wedges, ang high-heeled boots from Parisian.


Gwyneth Albarracin-Wilwayco, towering in wedges.

John Robert Powers alumnae, Jennifer Barrientos, Gwyneth Albarracin-Wilwayco, and Chelsea Robato were among the familiar faces that graced this season's prestigious fashion event. I'm not actually surprised to see them as JRP students are mainstay of such fashion events.


Chelsea Robato in a trendy swimwear statement.

Fresh beach wears for women were also showcased during the show. Don a two piece swimsuit printed with floral designs, layer it with tank tops, skirt or halter dress, make it more interesting by accessorizing with floral hats and you've got a sure hit.





The fashion statement of SM Department Store Collection is simple yet glamourous enough with the right combination of layers and accessories. These upcoming styles are sure to make fabulous ensembles that screams high fashion without the hefty price tag.

(Runway photos by Paul Cortes)